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Eterna Music Lab / Cultural Infrastructure
The future of music is alive.
Eterna transforms artistic identity into music, visuals, stories and intellectual property for the next cultural era.
We don’t replace artists. We amplify them.
Manifesto
Art was never limited by creativity.
It was limited by time.
Transforming artistic identity into multimedia experiences.
For decades, artists created unforgettable songs, images, films, stories and moments.
But culture always forced creativity to stop.
Eterna was born to change that.
We believe technology should not replace artists.
It should expand them.
Every artist has an essence, a language, an emotion and a unique identity.
Eterna turns that identity into living cultural systems.
Music. Image. Narrative. Intellectual property.
Art can be eternal.
What We Are
A cultural infrastructure for the new creative era.
Eterna is a creative ecosystem combining music, audiovisual, artificial intelligence, branding, storytelling, publishing and intellectual property.
We create continuity.
Artists become living catalogs.
Works become experiences.
Content becomes legacy.
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Visuals
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Brands
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Legends
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Documentaries
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IP
Positioning
Not an AI company.
A platform for artistic expansion.
We create cultural assets designed to evolve across music, image, narrative and media.
Artificial intelligence is infrastructure.
Human direction is taste.
Artistic identity is the center.
We don’t create generic content.
We create identity.
Divisions
One Lab. Multiple cultural systems.
Music. Visuals. AI. Branding. Publishing. IP. Each division is designed to expand identity without exposing the machinery behind it.
Sonic identity
Eterna Music™
Music creation, repertoire expansion and sonic identity for artists and catalogs.
Artist worlds
Music for Artists™
Creative development, audiovisual expansion and cultural positioning for selected artists.
Brand culture
Music for Brands™
Brands move from renting culture to building their own musical IP.
Living catalogs
Eterna Legends™
Living catalogs, legacy artists and timeless works reimagined for a new visual era.
Audiovisual systems
Eterna Visuals™
Music videos, visualizers, AI videograms and premium audiovisual systems.
Legacy media
Eterna Documentaries™
Cultural narratives, documentaries and series that turn artists and movements into legacy media.
Artists
Artists in evolution.
We work with artists, voices and creative identities designed to keep expanding. Each project is treated as a universe — sonic, visual, narrative and cultural.
Rio funk icon / Brazilian popular culture
MC Catra
A defining voice of Brazilian urban music entering a living legacy cycle.
Singer-songwriter / Brazilian music
Miltinho Edilberto
A versatile authorial artist expanding catalog, image and legacy.
Forró universitário / Brazil
Rastapé
A Brazilian forró band entering a new audiovisual expansion phase.
Forró / Brazilian popular tradition
Trio Dona Zefa
Traditional forró energy translated into a contemporary visual language.
Traditional forró / Brazil
Alex Corrente
A popular and regional voice expanding through music, remixes and video.
Artist development / Digital culture
Geovanna
Music, image and content shaped into a continuous audience experience.
AI artist / Virtual influence
Brenda
A native digital artist built for music, image, narrative and brands.
Bregafunk / Arrocha / Paredão
Bonde do Gato Preto
Popular Brazilian rhythms accelerated through audiovisual content.
Brazilian song / Authorial music
Maria Almada
A romantic Brazilian voice expanding without losing delicacy and identity.
MPB / Forró / Samba
Karol Olivieri
A rhythmic and authorial Brazilian voice expanding across platforms.
Producer / Funk / Rap
Kaie no Beat
A beatmaker and sound creator connecting music, image and urban culture.
Selected Works
Selected works.
Eterna develops music, visuals and cultural assets for artists, catalogs, brands and creative partners.
Legends
PrivateLiving Catalog Visual System
A legacy repertoire shaped into a contemporary visual language.
Visuals
In DevelopmentAI Visualizer Series
A sequence of audiovisual pieces for an evolving release architecture.
Brands
PrivateMusic for Brand Identity
A sonic IP platform designed for cultural presence beyond campaigns.
Documentaries
In DevelopmentDocumentary Development
A cultural narrative system built around artists, movements and memory.
Artists
ReleasedArtist Expansion Campaign
Music, image and story developed as one connected creative universe.
IP
PrivateSonic IP Project
Original musical identity designed to travel across media formats.
Vision
Every artist will have a world.
Every brand will have culture.
Every work can keep living.
The next generation of creativity will not be only musical.
It will not be only visual.
It will be multimedia.
Eterna is building the infrastructure where artists, brands and catalogs become living cultural assets.
Team
The team behind the Lab.
A multidisciplinary team connecting music, image, technology, publishing and operations.
Founders
Thiago Valadares
Founder & CEO
Jacques Dequeker
Founder & Creative Director
Arts & Tech
Alexandre Dequeker
Head of Audiovisual
Carolina Cavenaghi
Head of Art & Design
Alan Maia
Head of Music
Douglas Pan
Head of Technology
Business & Publishing
Wagner R. dos Santos
Publisher
Amaury
TikTok Shop & Commercial
Operations
Alex Corrente
Client Relations
Marina Albuquerque
Planning
Nathalie Tizzi
Finance Manager
Contact
For artists, brands and partners building what comes next.
Eterna works with selected artists, brands, catalogs, cultural partners and strategic investors.